TATA CRUCIBLE 2008 CORPORATE EDITION BANGALORE : PRELIMS & TATA TRACK

After a long hiatus (because m not a B School student any more....work is taking its toll...)..I am posting details of another Crucible evening..this time the Corporate round at Bangalore...

Large no of teams participated which also caught GIRI's amazement..the hall was packed to the max with keen quizzers and followers who hopes to set the event on fire in the years to come

The event started off with a 25 Q prelims..questions ranged from print ads to history of the city to contemporary TVCs..

So here are the prelims..followed by answers:

1. Which voluntary foundation was founded by the present French Minister for Foreign Affairs Bernard Kouccher ?

2. Which Indian was the richest man in the world in 1937 and appeared on cover of TIME magazine ?

3. Whose AD campaign :


4. Which legendary CEO was owns a restuarant chain " KOO KOO ROO" ?

5. Which TV personality in early days did commercials for Dorito's brand of chips, is an automobile collector & writes a column in Popular Mechanics and has a lip lash tongue ?

6. Alpha Passenger is a new diesel powered 3 wheeler launched by whom ?

7. What brand was sold by Marico to Good Food Group of Denmark ?(Clue: Food for Kids)

8. This global auto major has launched S80 Sedan & XC90 SUV in Indian Market ?

9. " Hello Money " is an innovative mobile banking service and has been tested in the Indian market which promises to take convenience to new level. Which Bank (Main market is UK )

10. Hospitality major ACCOR is in talks to create neighbourhood hotels under the name FORMULAE 1 with which Indian group making major inroads in retail ?

11. Identify (this is not the pic which was given..but the person is the same :) )



12. Which is the first train branded as " AIRTEL Rajdhani Express" ?

13. Tara International is an affiliate of Bengal Enamel and it has planned Tiny and Titu. What are they ?

14. In mid 1940's, I signed on for Blue Books for 3 months modelling course. Hired by Holga Steel for 10 days assignment, and was hostess at an industrial show. Which giagantic name started the career like this ?

15. Identify the public private venture that he heads.




16. Which Indian fashion designer said "We don't garments, we make heirlooms" ?

17. Play Tone is owned by which Hollywood star ? (Arnold Schwarzenegar, Tom Hanks or Jay Leno)

18. Which Indian was selected in the board of Governors of American Airlines ? (Rajat Gupta, Indra Nooyi or Vivek Paul)

19. This Management Guru explains Synergy as 2+2=5. His book concentrates on strategy in 1960's ?

20. Which media conglomerate did Lowry Mays and Red McCombs found in 1972 and focusses only on radio? (Red Radio International, Clear Channel Comm, Wave Corp. )

21. It was established by a British gentleman in 1908. Later managed by Dr. M N Mahadevan before it was taken over by an Industrialist G. Rajagopal. What landmark in Bangalore ?

22. Which famous Indian film director owns "Sahyadri Films ", once worked as an executive in Lintas. Also SB Productions.

23. Which apparel co. has CSR initiative "Being Family" to help families adopt children ? The concept was from the fact the co. felt an abandoned child is as good as being naked.

24. A TVC showing one white and one yellow Transparent figure dancing and finally merging.

25. A recent TVC where one US kid and one Chinese Kid communicationg and saying its our network (or something like that)

ANSWERS:

1. Doctors Without Borders
2. Nizam of Hyderabad
3. HAPPYDENT
4. Lee Iococa
5. Jay Leno
6. (forgot the answer...maybe TVS or M&M)
7. SIL Jams
8. VOLVO
9. Barclays
10. AV Birla Group
11. Mr. Damodaran of SEBI
12. Bangalore (Sitter !!!)
13. Sub 1 Lakh Electric Cars
14. Marilyn Monroe
15. BIAL
16. Abu Jani and Sandeep Khosla
17. Tom Hanks
18. Rajat Gupta
19. Egor Ansoff
20. Clear Channel Communications
21. Cash Pharmacy
22. Shyam Benegal
23. Jockey
24. BACARDI
25. CISCO

Teams Qualified for TATA Track : 4 out of 6 teams were from TITAN...The other 2: One from Tata Tea and the other from Tata Elexsi

Team 1: Titan- Gaurav Kala + Yashwant Kumar

Team 2: Tata Elxsi- Ajay Rao + Nagaraj Keshavmurthy

Team 3: Titan – Mr. Shivaram (defending Blore Tata champion) + Lakshana

Team 4: Titan- Mr. Harish Bhat + Tathagata Mukherjee

Team 5: Tata Tea- Smitha + Ashok

Team 6: Titan- Aditya Kejriwal + Sunil

Round 1: ONLY THE PARANOID SURVIVES (Direct-10 Pass-10)

1. Connect : Mission 2018 to world of objectives where corporate houses are setting sports targets?

2. What is BACON mail ?

3. A S/W for intelligent fuel usage has been implemented on all UPS trucks and vans and vehicles...What does it do ? (Mumbai plans to do this in sometime)

4. Roti, Kapda, Makn, Bijli, Bandwidth..Identify the person ?

5. "Seperate Mn from Boys, not from Girls..Strike Now" Whose Words ?

6. Theme for this book - "Mine's Bigger " of Tom Prkins. What effort of him was mentioned in this book ?

Answers:

1. (Went to Audience) Apollo Tyres mission to produce India's first Singles Grand Slam Winner

2. Mail for which u have subscribed but gets filtered as spam (Team 6 got this)

3. (Audience) Always take Right--Do not stop at Signals

4. Devang Mehta (Team 2)

5. Lucky Strike (Giri answered himself)

6. Building a Yacht (Audience)


ROUND 2: HORIZONS (Buzzer)

TATA WORLD : 1. How does India knows VSNL ?

2. Co. formed for multi computer processing, unit comp. servers ?

3. Mysore Gold- Brand Owned by whom ?

4. Who was the 1st winner of JRD QV Awards?

Answers:

Tata Communications (Team 4), CMC (Again Team 3), TATA Coffee (wrongly told TATA Tea by Team 3), TATA Steel (Again...Team 3)


Round 3: BUILT TO LAST : Crossword (Direct and Pass)
1. Red and Green is the color of our guide (Audience Q)

2. If a kiwi uses Brylcreem and Ambi Pure, Who am I ?

3. Battle Creek

4. Former Owners, Fischer Price, Breakfast Tycoon

5. ______________ and you're done- world of Internet

6. This now renamed Dr. Pepper Snapple Group

7. Destillary meaning beautiful hollow by the broadway

8. In 1990, I became Snicker (Audience)

Answers:

Michellin, SARA LEE (Team 2), Kelloggs (Team 2), Quaker Oats (Team 2), Amazon (Audience), Cadbury (Team 2), Laphroaic (Audience), MARATHON Chocolates


4th ROUND: STARIGHT FROM THE GUT : VISULAS (+5/-5) BUZZER

1. Online ad of a job site

2.




3.


4.


ANSWERS: Naukri.com (Audience), BOSCH (Team 4), Creators of United Artists, Mr. Agarwal of Sterlie Industries (Team 3)


FINAL ROUND: BUSINESS @ THE SPEED OF THOUGHT : +10/-5 BUZZER

1. Co. anchored cruise, 200 miles away, programmers

2. Prebviously known as LONGHORN

3. Known as the 1st Co. in Silicon Valley

4. If _______ would be made into an independent country, it would have been 10th largest economy

ANSWERS: SEA CODE Incorporated (Giri himself answered), WINDOWS VISTA (Team 2), HP (Team 4) and SILICON VALLEY (Wrongly answered by Team 1: Giri told the answer)

FINAL STANDINGS :

1. Team 2: TATA ELXSI (WINNERS)
2. Team 4: TITAN (Runners) (My 1st try at Corporate Edition ends in 2nd spot)
3. Team 3: TITAN
4. Team 6: TITAN
5. Team 1: TITAN
6. Team 5: TATA Tea

Ending the post with a Note of THANKS: To Ms. Swagata Mukherjee, whose writing down every Question while I was on stage, helped me to post this detailed coverage...THANKS again