As he said, there were more than 200 teams in this corporate edition in Mumbai, it was a record in itself…So Saluting the spirit of Mumbai
Now the Prelims…25 questions…no repetition due to lack of time…
So here they are (whatever I managed to write and remember)
1. The Economist produced a variant on Big Mac Theme in Jan 2004. What replaced Big Mac Index? STARBUCKS (Tall Latte Index)
2. Which brand is behind PROMART a chain of off price departmental stores which offers around 30-35% discount on last season’s merchandise of big brands? PROVOGUE
3. Beinsdorf AG has come out with what brand positioned in same segment as Emami’s Fair & Handsome and HLL’s Fair & Lovely Active - Fairness cream for men: Nivea for Men.
4. Bharti Airtel tied with which organization to launch its GSM based PCO services - MSRTC (Maharashtra State Road Transport Corporation).
5. Logo of – Chevron
6. New partnership between Bharti Enterprises & Elro Holdings India Ltd., an Investment co. of Rothschild Family. It provides fresh produce to markets worldwide. What are we talking about? Field Fresh
7. First employer of William Randolph Hearst – Joseph Pulitzer.
8. Which brand forms the basis of the book titled “Bottled for Business” - Cobra Beer.
9. Li Ka Shing is called Chiu Yan in Hong Kong. What does it translate to? - Superman.
10. Print Ad - Grab a Bull By its Horns - Dodge.
11. Ad Slogan –Who personally said in a Pepsi ad “ Hope you have not forgotten me” - Sourav Ganguly
12. Who owns Mirabai Films - Mira Nair
13. Who inspired Barbie's Wild Concert Tour Fashions line of dolls - Madonna.
14. In 1986, Body Shop formed an alliance with Green Peace to campaign for safety of which creature – Whales.
15. Book cover “Competing for the Future” - Authors - CK Prahlad and Gary Hamel.
16. Which co. owns Autogrill, a chain of roadside restaurants- Benetton.
17. Which co. owns currently the trademark “Eau De Cologne” - Procter and Gamble.
18. Foe whom did IBM build Harvard Mark I, first large scale automatic digital computer in US? US Navy.
19. First ever Emmy awarded to a TV Sponsor – Hallmark (Options given: Ford/Hallmark/Playboy).
20. Visual “Red Dinosaur” - Netscape Mozilla.
21. Whose co. named Harken Energy bought Spectrum 7 owned by George W. Bush in 1986. (Hint: GS buys GB) - George Soros. (Many got it wrong as Goldman Sachs)
22. Who are Scarlett Collar Workers - People in the Pornography business.
23. Which private firm was the first to report Abraham Lincoln's death in Europe - Reuters.
24. Who is single Largest stakeholder in Disney - Steve Jobs.
25. Video Ad - Thomson Home Solutions. (A man in a theater asking for tea, pet dog etc… Feeling at Home)
The top score was 19.5---don’t know the cut off though….
FINALS:
The finals began with the TATA Track as usual:
Teams: (Winning and Runners Up team is marked in BOLD)
1. TCS (Arun and Devraj)
2. Indian Hotels (Chetan and Krishnan)
3. TCS (Anirudh Dutta and Suresh Kumar) WINNER
4. Tata Teleservices (Sridhar and Gaurav)
5. TCS (Sandeep Rajpurohit and Hasim) RUNNERS
6. TCS (Rajaram, Vaibhav)
The TCS juggernaut continues to roll in Mumbai too after being victorious in 7 of the 11 cities (are the no s correct ???? m not sure) with the defending champs securing a comprehensive victory once again…
Questions:
Round 1: Error Scan
1. Schwarzkopf is a range of beauty salons owned by MARICO/ SARA LEE/ HENKEL
2. KANDO is a Japanese word used by YAMAHA/ KAWASAKI/ MITSUBISHI to describe their corporate mission
3. _____KINKO’s is a retail store run by UPS/ DHL/ FEDEX
4. Big Speak & Circle of Innovation books by PORTER/ DRUCKER/ TOM PEETERS
5. Names given who were founders of 3M
6. Established in 1968 by the merger of National Provincial and Westminster Bank—NATWEST/ BARCLAYS/ GRINDLAYS ----well worked out by the team of TCS (one of the 4 can’t remember maybe 6th)
Round 2: CROSS OVER
Clue given for Crossword:
First one was for Audience: Clue: TAAL answer was MUKTA ARTS
1. Snow White & 7 Dwarfs: MINERS
2. Tankers from Bharat Vijay Mills: SINTEX
3. CHELSEA: SAMSUNG
4. Donna, Barrel, Pace, Ranger, Tarang: (every team even the audience failed to answer this) These are all brands from the house of LAKHANI
5. Originally planned to be called EGO corporation (hint: Office): OTIS
6. Anthony Rossi created this as India won its Independence- Tropicana
Round 3: VIEW POINT
Visual Round
1. Sun Wind Rain pics…u need to ________________________ KEEP WALKING
2. Logo of GATI
3. A pic was shown with some people playing a live game…Game of MONOPOLY (World’s only human being version)
4.
CHANEL NO 5 print ad (old one)
5. Deer pick ---Identify the brand----REEBOK
6. Plant pic----What? OPIUM (POPPY Plant)
ROUND 4: ASK FOR T (Every answer will have T in it)
1. Bourneville + Life: BOURNVITA
2. Papillion range of classic bags from--- Luis Vuitton
3. Hamafuda: NINTENDO (Question was cancelled as TCS (Anirudh and Suresh pressed the Buzzer but another TCS (Sandeep’s team answered in a hurry)
4. NYSE: NVS----NOVARTIS
5. Rule 6: Have more reporters on Ground: REUTERS
6. Baristas serve you with Hear Music: STARBUCKS
FINAL ROUND: TATA WORLD (Before this round, Anirudh Dutta was highly curious to know the record score in a TATA track in this years Crucible…to which he himself answered that the TCS team from Kolkata is the highest with 70…to which GIRI said that this is the bond of quizzing and the TATA spirit…Hats Off….)
1. Which co. purchased German shoe brand ORNIG: TATA INTERNATIONAL
2. Pic shown…St. James Court
3. Which recent venture says “We help you buy” Infinity Retail CROMA
4. SRC is the label for Girls NF4U for boys: WESTSIDE
5. Author of “ROMANCE OF TATA STEEL” R M LALA
The last one was virtually a final shootout for the runners spot between team 4 5 and 6 but finally Team 5 (TCS Sandeep’s team earned the spot by answering this
The diff between these teams was 10 points Team 4: 35 points Team 5: 45 points Team 4: 40 points)
FINALS of NON TATA TRACK:
Teams: (Winning and Runners Up team is marked in BOLD)
1. CADBURY (Abhijit and Senthil)…for the first time…CONGRATS
2. IMRB (Ameya an Tarun)
3. PINSTORM (Mahesh and Balakrishnan)
4. Deutsche Bank (Rajiv Rai and Vibhendu) WINNER
5. Axis Bank (Tushar and Arvind)
6. Standard Chartered (Rakesh and Prasanna) RUNNERS
The Brand Equity Champs stamped their mark at Tata Crucible also…Rajiv Rai and Vibhendu won a nerve wrecking final…coming back from behind….Showed nerves of steel and emerged victorious…waiting for a double….
Questions:
The Non Tata Track was full of retakes and mistakes… courtesy The TV Coverage and Shoot…The funny part was the intro by Abhijit of Cadbury in a typical BOND style…followed by incoherent conduct from PICKBRAIN due to shooting purposes….and he shot well…through his delivery and his questions
The format was the PYRAMID one (Level 1: 5 pointers Level 2: 10 pointers Level 3: 15 points (Thought it was a hint based round scoring pattern of 15-10-5)
ROUND 1:
TATA CRUCIBLE 2007: this was shown on the screen and Giri said behind every letter of:
TATA: Questions related to TATAs
CRUC: Stills (Visuals)
IBLE: Videos
2007: Anything which happened in 2007
1. Pic of Christy Hefner (Nobody from the teams answered this: Turn of the audience: My memory betrayed on me: I had posted her pic on my blog during the Women CEO SHOWTIME but couldn’t remember her this time and the audience prize eluded me)
2. Video of BAJAJ fan (Peon in an office collecting flying papers and docs)
3. Identify:
Creator of Rubik’s Cube: Erno Rubik (brilliant answer from the Audience: guess it was Gururaj)
4. Logo:
Election Commission of India (Superb Answer from one of the audience member)
5. Identify
Ans: Quick Silver (Again from the Audience)
6. “Before being a model city it was a noble thought” Famous lines from a TATA co. ad. What was the noble thought so important perhaps to this modern world we live in---- Vision For Jamshedpur by building a community before building the co. (gardens, temples, schools etc…) Brilliant answer from Stan Chart
7. Indian Hotel Co. Ltd. (IHCL) has acquired which hotel from KOR Hotel Grp San Francisco? Dint get the answer…Sorry
8. Video of BISLERI…A guy runs back to medical shop before getting close to his Girl Friend…(To buy a …..bottle of water …BISLERI…as it says PLAY SAFE…)
9. Video of Amjad Khan as Gabbar Singh--- Britannia Biscuits
10. Video Mandira Bedi Early years seen as a mother in this ad running after her son with Breakfast (Bread butter) in her hand----Kissan Jams
11. Who is DIN0001: Ratan Tata (DIN is Director Identification No from India The 1st no was given to Mr. Ratan Tata Truly Deserving)
12. Which Former TATA director was a member of central Legislature & was nicknamed King Cotton (No one answered this incl. Audience Giri answered this as Puroshottam Thakurdas)
2007: Round open to all
1. 1st job portal to introduce video resume in India----MONSTER
2. Co. set up by ME and Sumedh Shah in 1985 Indias first Sports Management co. In the news now--- Sunil Gavaskar
3. Who has acquired Cricinfo from Wisden----ESPN
4. Anand Raju and Raju vegnesa new bosses of---- SIFY
LEVEL 2: Choose a topic which is followed by a related Question:
FMCG: In 1957 P&G bought over a co. called Charmin Paper Mills. What resulted---CLEENEX
FILMS: Tom Holman teaches at Southern California Institute (Forgot the name..Some institute of Sound and light) His book “Sound for Films and Television” is followed by every related institute…In what way is his name trademarked? THX sound system in Theatres (Tom Holman Experiment) Superb answer from Team 2 IMRB
IT: X developed by Bank of America leading to development of ERMA. Introduced by NCR in 1950 What? MICR on cheques (Again a blinder from PINSTORM)
ENTERTAINMENT: Connect:
Pics of Tempest and Marconi others: GOD SAVE THE QUEEN music, still from serial “JI MANTRIJI”
Ans: BBC (BBC started at Marconi House, BBC has special rights for both GOD Save the Queen and YES Minister the Original English Version of Ji Mantriji)
FINANCE: Identify: World of Finance and Venture Capital
Georges Doriot one of the 1st Venture Capitalists
SPORTS: Jean Richards opened its 1st outlet in India at Taj Mahal Hotel. Which Indian Brought it here: Dilip Doshi
FASHION: Connect:
DON Title song (New One)
Ans: Calvin Klein (Python Skin Controversy with Maneka Gandhi, Farhan Akhtar Director of DON endorses CK, Swatch Jewellery is sold under brand name of CK and Van Heusen has sold its shirt Business to CK)
PETROLEUM: Which co. decided to change old name and the fact was kept in severe secrecy. Project is known as “ NUGGET” Original sketch of logo is done by Raymond Lowey: EXXON
REVOLUTION: Connect:
A written pic: WORLD FOOD PRIZE
Ans: GREEN REVOLUTION (TIME MAG is Ramon Magsaysay..other one Norman Burlog…)
PERSON: CONNECT
Pic of Hugh Hefner and Financial Times and Voice of APJ Abdul Kalam
Ans: Alvin Toffler (Future shock by him was first published in PLAYBOY, had discussions with Kalam and Gorvachev for a work which I forgot…commissioned by IBM to author a paper, Fin Times gave the world the term “Futurologist” for Toffler)
INDIA: Bartle Frere Commissioner of SIND issued it in 1852…It was blue in colour designed by Capt. H.L. Thullier Deputy Surveyor General Calcutta engraved by Indian artist named Moniruddin--- 1ST postage stamp of India
TRIVIA: Its name literally means “anti fart vegetable” Derives its name from a Sanskrit word “VAATINGANAH” so named because it did not produce intestinal gas---- Brinjal
Some AUDIENCE Questions:
Giri started off by asking “How many are following the quizzes at diff centres online? To which a few hands were up…so he asked what is SNB in Goa? To which one answered Saturday Night Bazaar…He said no prizes for that and asked “but can u name the centre where this question was asked?” The prompt reply came “CALCUTTA” which deserved a prize as said by GIRI ….and the person was URS TRULY… so dedicating the Tee to all who contributed the questions of the earlier rounds…cant share it though….
2. What is Friday Software in Britain and also beginning to get introduced to cities in India like Kolkata Mumbai etc… Traffic light maintenance according to traffic and days It is mainly to trace and track people in terms of traffic….
3. What is VI Day? (maybe I got the spelling wrong) When people take leave on the day preceding weekend or holiday to make it a longer one (e.g. taking Friday off for an extended weekend)
4. Herman Lay in 1965 who in 2007? Indra Nooyi of Pepsi Frito Lay
5. India exporting mango to US in exchange of what: Harley Davidson
LEVEL 3:
1. Long Distance Discount Services (LDDS) began in Mississippi in 1983--- WorldCom, MCI
2. In 1989, NY Biscuit co. & American Biscuit co. merged over 100 bakeries to form so--- NABISCO
3. Began 1989, Columbia Pictures Ent. Was bought from Coca Cola---- SONY
4. Co. founded in Cambridge by world Rackets champion H J Gray in 1855 & soon built a reputation supplying rackets o University players such as Ranjitsinghji---- Gray Nicholls (Brand of cricket bats)
HOPE I HAVE GIVEN A COMPREHENSIVE COVERAGE OF TATA CRUCIBLE MUMBAI EDITION….LOOKING FORWARD TO C EVERYONE ON 20TH AT TAJ LANDS BANDRA FOR THE MEGA FINALS
TILL THEN
HAPPY QUIZZING
TG
NMIMS (2nd Year)
www.tgshowtime.blogspot.com
